Voice SEO: the future of SEO
In recent years, almost all of the devices we use to browse the Internet have integrated the voice search option. This feature is booming so much that we now talk about voice SEO. Google says that nearly 41% of adults prefer to use their voice to search the Internet. Voice search is therefore rooted in the digital revolution and it is high time to consider this new web trend. The point on voice SEO in this article.
What is voice SEO?
Voice SEO is an SEO technique that is based on voice searches. Concretely, Internet users make their request using their voice. It is then voiced transcription programs that transform this voice search into text.
As a reminder, natural referencing consists of content optimization with the aim of providing a result that is relevant to internet user searches. With voice SEO, the goal is to improve its content in order to be perfectly referenced in the SERPs by offering a relevant answer.
Why give special importance to voice SEO?
According to the results of research conducted by Microsoft, 72% of Internet users using their program conduct their research online using the voice tool. This statistic, therefore, shows how much voice SEO is becoming very important in the field of the web today. This trendy practice will therefore have a bright future, and soon it will be just as important as classic SEO. For businesses, considering voice SEO is therefore a way to reach more prospects online.
That said, voice SEO is intended to be an approach that must be integrated into your digital marketing strategy. Another survey conducted by the Search Foresight group claims that more than half of French people choose voice search for their query. In short, one more reason to readjust its content to meet the criteria of this type of SEO.
Voice SEO vs traditional SEO
From the nomenclature alone, we can understand that voice SEO and traditional SEO are two different approaches. But where these two techniques differ particularly, it is at the level of the channel which will be employed. Indeed, to make a traditional request, Internet users use the keyboard of the device. While in a voice search, Internet users will only use their voice. As a result, queries may take longer than those performed using the keyboard.
For example, to search for a nearby bakery, enter the keyword "bakery" in the search bar. But in the case of a voice search, the Internet user will prefer a longer formulation such as: "which bakery is near my home? "
How to improve your visibility through voice SEO?
Voice referencing can become an important lever for visibility in search engines. However, it is still important to adopt a few tips to increase your chances of having a better search engine ranking. Besides, these tips are not limited to improving visibility on the web. The techniques we are going to mention can also help you acquire more prospects and convince new customers.
Prefer long-tail keywords
As stated previously, voice requests take longer than written ones. This is the reason why it is better to go for long-tail keywords that are more detailed. Also, to increase the chances of having a good ranking, lengthening the content is recommended with a good article structure.
Consider conversational language
A study by ThinkWithGoogle showed that 41% of voice tool users interact with their device like a real person. This is why the results are often of the "everyday language" type, like everyday conversation. Therefore, it is important to offer a similar response to your content to improve your chances in voice SEO.
Optimize on mobile
According to statistics, there would be 1 in 5 searches performed on a mobile device. Therefore, it is important to promote its optimization on mobile. Especially since this optimization often goes hand in hand with voice SEO, since the vast majority of voice requests are made on a mobile device. Plus, mobile responses are instantaneous and faster than a traditional search.
Offer structured data
Structured data is microdata that must be included in web pages to optimize them. Indeed, this microdata allows search engines to better identify content. Thanks to them, a site improves its chances of acquiring richer results. This microdata is real levers that can offer sites a better ranking in Google voice searches.
Using Featured Snippet
This is the featured insert in Google search results. To reach the Featured Snippet or position 0 of the search engine, you need to adapt the SEO content of your site by applying all the methods we have just mentioned. When the website responds perfectly to the Internet user's request, the voice assistant will automatically play the content of the site fulfilling his request.
Conclusion
In short, voice SEO is gradually becoming a real must in the digital revolution. Therefore, we must integrate this SEO technique that makes SEO more powerful. By following the guidelines listed above, your website will have every chance to benefit from a good positioning by AI in the SERPs.a
No comments:
Post a Comment