11 mobile marketing trends in 2024
There are more than 5 billion mobile users worldwide. This channel has become the easiest way to reach the consumer who passes, on average, almost 5 hours a day on his smartphone.
How to take advantage of this potential? Now is the perfect time to call on a mobile coder developer to launch or improve your own application.
Native advertising, chat bot, super app, m-commerce... To carry out your project, discover the 11 main trends that will make mobile marketing pass to a higher level in 2024!
1. Native advertisements are always at the top
2. Place on demand applications!
3. The arrival of the Super Apps
4. Tiktok's soaring
- TikTok Duo: This feature allows users to post their videos next to yours. On their profile, the 2 videos appear side by side, giving additional visibility to your content. This option is ideal for organizing competitions and rewarding the duo with the most views, for example.
- TikTok Live: As its name suggests, this feature allows you to broadcast a live video. With an important scope, these contents offer you the opportunity to organize an online event, exchange live with your consumers, or demonstrate a product.
- TikTok Creator Market Place: If you are looking for influencers to energize your mobile marketing, this is the ideal place. This marketplace helps you identify users with a community similar to your customer profile. You can then contact them to offer them a partnership.
- TikTok Creative Center: you will find a video editor to improve your small clips, as well as a page listing trends on the platform. Useful for ensuring efficient campaigns and content that interests the community.
- TikTok ADS: As on other social networks, you can buy advertising space to boost the visibility of your brand. You have the possibility of precisely targeting users and monitoring the performance of your advertisements in real-time.
5. Always more local mobile marketing!
6. M-commerce confirms its success
- Lightening the pages as much as possible for a quick display: 47% of mobile users want a page to take care of 2 seconds or less, and 40% will leave a site that does not appear after 3 seconds.
- Adopt the AMP format for your site. The latter will be better optimized for mobile users to create a pleasant experience.
- Simplify navigation: prefer a hamburger menu and offer filters so that Internet users quickly find the products they are looking for.
- Incorporating instant payment options: entering a credit card number on a smartphone is impractical. Mobile users expect to be able to pay in one click with PayPal, Apple Pay, or Google Pay, for example. Nevertheless, if some want to pay directly by bank card, offer them to save data for a future purchase.
- Delete pop-ups: nobody wants to spend time closing windows. In addition to spoiling the user experience, it gives a bad image of your business. Waller pop-up windows are often considered spam.
7. Chatbots invade mobile
- Advisor to products or services;
- Answer questions before or after sales;
- Encourage purchase via promotions or vouchers;
- Encourage cross-sales;
- Recover abandoned shopping baskets;
- Send tutorials or content useful to the mobile user.
8. The ascent of the metaverse
9. Wallet mobile as a new marketing channel
- A permanent presence on the phone: the loyalty card and reduction coupons of your company remain in the user's smartphone, which can encourage them to be reassured more easily.
- Dynamic content that you can control: you can easily update each card, offer reductions or easily transmit information.
- Access to notifications: a Wallet mobile application can also send notifications on the user locking screen, which allows you to remain in the minds of mobile users and possibly encourage them to action.






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