SEO: how does the Google search engine work?

 

SEO: how does the Google search engine work?

SEO: three letters that have been making the rain and shine on the Internet for 10 years. SEO is Search Engine Optimization or the art of optimizing its content so that it pleases search engines and, in this case, Google. Because Google represents today 90% of the searches on the Internet (data of December 2019), and impossible to exist on the Internet without it.

How does a search engine like Google work?

In order to be able to position oneself correctly in Google's results and thus become visible to the greatest number of people, it is important to understand how the search engine works. Without this knowledge of search fundamentals, it is impossible to implement the right actions to optimize the visibility of your website. This is what we call referencing, and more exactly natural (or organic) referencing.

A search engine is a huge directory of all the pages published on the Internet. There are billions and billions of them; and millions of them are created every day, even every hour.  To compose this directory, Google uses robots to scan all the websites around the world. This is called indexing, and it is up to content creators to activate it so that Google can include it in its directory.

Most often, this technical part related to optimization is delegated to competent professionals. Generally, it is necessary to contact an SEO agency so that it carries out a referencing strategy also called SEO. So, how does Google work concretely and how to make sure that its site comes out first on a query?

Google: the basic principles to know in the field of SEO

When it comes to dealing with natural referencing, it is important to understand what Google indexes, examines and finally retains to highlight a web page. It is the robot that collects data to index each page of the website, and the search engine examines the textual content of the pages, such as the title, subtitles and text, the code of the website, images, links, keywords.

This is where the work of an SEO agency like Eskimoz is important. Indeed, the latter works to methodically take up the instructions given by Google's algorithm in order to obtain a good positioning in the pages of the search engine. The workaround SEO is therefore essential to obtain interesting results.

This work is first based on what Internet users are looking for. It is necessary to know the queries made by Internet users in Google to be able to come out among the results.

When an Internet user types a search in the Google bar, the search engine robots are then activated to classify websites according to the words typed by this user. But then, how does Google organize itself during this time span of a few milliseconds? How are the pages of the websites inserted to appear at the first or last position of the results?

Best practices in SEO

Concretely, the robots start by studying different elements in order to determine the page to be highlighted in first, second, third position... To do this, it observes the relevance of the pages according to the keywords typed in the Google search bar by the user. The robots then cross-reference different data in order to multiply the chances of responding perfectly to the user's query.

Thanks to huge servers and databases, but also to high-performance processors, Google's algorithms study in record time the relevance of the topics covered in the pages of websites. And this is where the work around the rich content, keywords and semantic field of each page of a website is important. This is where SEO best practices prove their worth. This is also due to the popularity of the website pages. The more backlinks they have, the higher the popularity indicator is for Google. Backlinks are positive elements to prove the quality of a website.

Many other parameters are taken into account such as the age of the site, its volume of pages, the speed of loading pages, its audience ... The SEO is important, but it is also important that the web pages are not too heavy in code so that they are displayed quickly. Google will never put forward a slow site because its robots must be able to index pages quickly.

In the end, the crossing of all these data allows Google to know the order of priority to give to the pages indexed in its files. Here again, it is the work of the SEO agency that is important upstream to get good results in terms of visibility of a website. Indeed, the skills to master the Google and SEO codes are complex. It is therefore interesting to delegate all this part to competent professionals.

The advantages of SEO to improve your Google rankings

Once you have understood Google's criteria, it is important to implement actions on your website to improve your position in the search engine results. Indeed, these are not fixed. They are constantly evolving. It is possible to be badly positioned but to act to improve your results. Conversely, it is also possible to be well-positioned, but not to react and lose its position to fall in Google's results.

Ultimately, it is important to have a constant view on your website to optimize your positions. One can appear in the first results one week and then come out of the first page the following week. There are two reasons for this: firstly, Google is changing its criteria; secondly, the competition is active and uses the same assets. Usually, professionals call upon an SEO agency to ensure optimal positioning and make a regular old one. Behind the idea of good positioning, it is obviously about the good visibility of the website. For this, it is important to implement daily improvements in the field of SEO.

The SEO expert, such as the one from the Eskimos agency in Lyon for example, can then start his work by performing an audit on several pages of your site to determine the improvements to be implemented. If you have questions about the role of an agency, know that it can work on different points to improve the visibility of its client's website. This can start by enriching the textual content with the creation of a blog that will bring an editorial touch and allow you to write long articles. An important criterion for Google. There is the addition of keywords in the pages of the website since the requests of the Internet users evolve and it is necessary to watch the most searched keywords.

The implementation of backlinks is essential for your site to be recognized by referring sites. Don't forget also the insertion of new links in the existing content, and there again, it is important to point to referring but not competing sites. The technical improvement of your site is to be taken into account. Whether it is the update of the server, the CMS or the integrated scripts, the SEO will be even better if it can rely on a fast and secure site.

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