What is the SEO field?
Seo is three short words for the phrase Search Engine Optimization, SEO, which is about some of the methods and strategies that are used
in favor of the quality of improving search engine results such as Google and
Bing.
At the same time, Organic Search is used for the purpose of progressing in the
search results, Organic Search to bring free targeted visits, so if you are a
marketer or content maker, you are in dire need to learn SEO techniques,
especially if you want to create any digital project on the Internet such as a
WordPress blog, YouTube channel, or even Pages on a social media platform,
without learning SEO techniques, you will face great difficulties in the success of your project.
Why should you care about SEO?
The sites that are on the first pages of the search engine results are
the ones who control the keywords that search engine users search for, and
controlling some keywords is what will bring large visits and profits to the
sites, either through advertising or commission marketing products related
to the site’s content.
Therefore, if you are interested in the success of your site, you must
understand the principles of SEO and learn the various strategies that we will
present to you in the SEO section of your profit site from scratch until
professionalism.
In-page SEO review guide for 2021
This is a comprehensive guide of more than 5000 words about on-page SEO improvement on the Internet that includes several titles that will make you understand Google algorithms and a comprehensive understanding of SEO, the most prominent titles are:Site performance
Crawling and indexing
key words
Content
Pictures
The video
Links
User experience
Structured data
What is on-page SEO?
On-page SEO and SEO is the process of optimizing a single page on your website. This should not be confused with optimizing your website's visibility in search engines, there is SEO and it's the process of optimizing an entire website. There is SEO page optimization which is optimizing a page dealing with a comprehensive topic, however, these two types of SEO are not mutually exclusive.
On-page SEO versus off-page SEO
Off-page SEO is nothing more than creating backlinks to a website. Called link building (or 'off-page SEO') is the process of getting backlinks to your website. While optimizing for on-page SEO is the foundation you need to rank for, you'll usually need a great off-site SEO plan to get backlinks to your pages and your website as a whole. It's possible to get ranked without many backlinks, but in most cases, you'll need them. Now the next question is:
Why is SEO and on-page SEO important?
Most people who have basic on-page SEO are usually equal to just putting
your keywords on the page. There's no denying that keywords are important for
on-page SEO, but there is a lot more of these after the process. As you will
soon discover, on-page optimization includes:
Links
Media
Words in a keyword
User behavior
Transfers
Understanding and implementing all of the SEO factors on the page is
important because it will determine how well your page ranks in Google. What
I'll show is not just about the arrangement though. This checklist will help
you optimize your pages to the maximum, but it will also help you increase
downtime, build rapport with your brand, and even increase conversions.
Site performance
1. Have you set up Google Analytics tracking?
You need a
way to measure the SEO performance of your page. Google Analytics is hard to
beat, but it is for the seasoned, but there are some decent alternatives. Make
sure you have a way to track your search and organic traffic. You have to learn
to use the analysis for auditing and set up Google Analytics.
2. Do you keep track of your keywords?
Placing
individual keywords on the topic are no longer as useful as they used to be due to
localization, customization, reliance on similar or auxiliary words for
keywords in SEO and there, and other factors. However, you still need to track
your primary keywords to ensure that your site is on the right track. I
personally use neilpatel for keyword tracking. For $
Crawling and indexing
1. Is your page Crawlable?
You simply
cannot sort if Google spiders cannot access your page. The bot file and
'NoIndex' tags are the two common reasons you need to look for. This tool is ideal for checking your page's
Crawlability. Just enter your page title and click 'Submit. Check the status
code '200'. You can also register on the site and get many options related to crawling
and checking the robot if it is valid.
2. Is your page indexable?
Having a 'Crawlable' page is the first step to ranking in Google. The second step is to make sure your page is actually indexed. The best way to verify that your page is properly indexed is to manually copy and paste your page address in webmasters and indexing. Sometimes, although you have asked Google to index the page, do not sleep indexing, always make sure to specify the address after indexing by clicking the Test published URL above the Left of the page, the final way to index your page is to get backlinks to it. Now that you have tracked the performance, your page is Crawlable, and your page is indexed, it is time to optimize your page for your primary keyword.
Keywords
1. Are you targeting the right keyword?
Some people exaggerate their ability to rank for certain keywords. You need to do comprehensive keyword qualification and competitor analysis to ensure that you are targeting the right keywords. You can use Google Adwords for analysis. I won't go deep here, but you do have to analyste keywords and competitors, you shouldn't be targeting new websites or websites lacking invalidity, you need to compare your website to the ranking competitors (on average). Collect the following data points for each competitor and mediate them: (This tool works well) to analyse the pages in terms of the number of words and the type of topics.
2. Have you ever targeted the same keywords?
Deconstructing
keywords (when targeting multiple pages with the same keyword) When you talk
about a topic, you must be comprehensive and not repeat the same topic with a
new page. Here's what you need to know: Target one keyword per page, then focus
on creating (and updating) that one page. Do not create or optimize another
page for the same keyword. You can use the same word in a different phrase or
topic that does not talk about the same topic on more than one page
3. Does your page, meet the search purpose?
It's
something that a lot of websites get wrong. There are four basic categories of
research purpose:
Get an information
Complete a
transaction
Comparison
work
Make a
whimsical purchase
When you
understand the purpose of your target keyword, you need to know and understand
how the page is structured. For example, if you are targeting a keyword phrase,
this page should learn and try to build a relationship with the visitor. Most
searchers are not ready to buy when searching for information-related keywords.
You should be aware of this and organize your page as an educational resource
4. Is your keyword in the title?
Although
improving SEO is a challenge, most of them will not object that your primary
keyword should be in your page title. Make sure the target keyword is included
in the title. Optimization for your headline should be compelling and
attractive, you need to ensure Clickability.
5. Is it worth clicking on your headline?
Google uses
the words in your title tag to understand the topic of your page. But there is
another side of title tags that you need to understand: clickthrough rate
(CTR). You can find the CTR performance of your site in the Google Search Console when you click on 'Performance': It
is important to make your headline eye-catching and click on it as much as
possible. In fact: increasing your click-through rate is one of the easiest
ways to get more organic search traffic without creating any new content.
6. Can you add changes to your address?
Headline
modification such as 'Best' or 'Highest' of the Year ('2020') can help you get
more free, long-term search traffic.
7. Have you used all the letters of the title?
Titles can
be up to 65 characters long before they are taken from Google when appearing in the Search results. You should make full use of these words. Make sure your keyword
is on top of the headline, but after that, you should use all the copywriting
techniques you can use to entice searchers to click on the result.
8. Is your page title in the H1 tag?
Every page
on your website should have an H1 tag. This tag helps Google to understand the
title of the topic or article while visitors conduct a search
9. Is your keyword in the meta description?
Google
often rewrites meta descriptions, but it's still a good idea to write a meta
description that should include your primary keyword. Definition description is
the first paragraph of your topic and is the most important.
10. Is your profile description worth reading?
As with
your title, you should try to make your meta description as click-worthy as
possible. A question to ask yourself is when the visitor reads the description
the reader will decide to continue and delve into the topic or leave the page
11. Is your keyword in the topic link?
In my
experience, pages with the keyword in the link title tend to perform better.
Google also claims that having your keyword in the URL is a very small ranking
factor.
12. Is your thread link structure weak?
There is
some evidence that shorter links work better, but that is likely a small
factor. The main reason for shortening your site links is because long link
addresses can be difficult to remember and share. With that said, there are
really no benefits to having long URLs. So leave only your target keyword
phrases in the link.
13. Is your keyword in the first sentence?
It's very
hard to test-page SEO optimizers, like putting your keyword phrase in the
first sentence, but that's something I've always done. For me, if you want to
understand Google's algorithms and what your page really is about, you need to
clear that up completely to Google. Of course, putting your target keyword
phrase in the first sentence is a perfect way to accomplish this goal.
14. Is your keyword density too intense compared to your competitors?
Many would argue that you shouldn't pay attention to keyword density. Agreed on the greater part of the topic. You should write your content the most natural way possible, however, it doesn't hurt to check out the competition to determine your average keyword density for your target keyword phrase. Simply use this tool to aggregate each competitor's keyword density and then average it. Then just compare your current density to this average.
15. Did you add different variations of your primary keyword to the transcript?
It's smart to design your pages around a
single keyword. However, you should also try to rank this page for all closely
related word shapes as well. One of my favourite ways to find these differences
is with suggested results from Google searches
16. Have you added synonyms for your primary keyword?
Google's algorithm is designed to rank pages
based on attributes, not just keywords. While it is important to structure your
page around your primary keyword, you also need to incorporate synonyms and
other related topics around it. In short, your page should answer every
question and solve every issue related to the target keyword stage. Just be
careful not to mix up the different topics.
Content
1. Is your page different and better than your competitors?
Every page on your website needs (you want to
arrange it) to bring something new and modern to the table. Always treat your
content from the angle of 'How are we going to make this page different from
what it currently is (while adding more value)? This is much easier when you
are competing for informational inquiries. But how do you make your page unique
when you compete for transactional queries like 'criminal attorney in Los
Angeles'?
First, you need to: Take advantage of your unique content. These will be testimonials, case studies, and findings. This should be the focal point of every effective home page as you are trying to convince researchers to become a leader. You can achieve this by having overwhelming social proof and installing your site's authority
Second, your page interface should be better than your competitors. Fortunately, on a local level, most websites are unwilling to invest and create a design. This means that there is a strategic advantage if you do this to take advantage of this large factor that most local sites ignore
Third, most local businesses do not want to invest time or money in high-quality video production, graphic design, or photography. You should be investing in multimedia if you are serious about arranging YouTube as well. Are your posts free from spelling and grammatical errors?
You have to find and correct spelling and grammatical errors. Google isn't fond of spelling and grammatical errors, based on what it says in its search quality guidelines: It also won't hurt to set a proofreader or editor to browse your pages.
2. Are your posts
free from spelling and grammatical errors?
You have to find and correct spelling and
grammatical errors. Google isn't fond of spelling and grammatical errors, based
on what it says in its search quality guidelines: It also won't hurt to set a
proofreader or editor to browse your pages.
3. Is your topic longer than your competitors?
There is some correlation that pages with more
keywords perform better than Google. It's really important not to take this out
of context. Your topics should be well-crafted and thoughtful. Writing several
thousand words of unhelpful content, and won't do much. As I mentioned
earlier, your page has to be drastically different from your competitors. Not
only in length, but in the quality of the content.
4. Is the article well written?
Not all articles are created equal. Writing
2,000 words per topic don't mean it's good. Writing is a skill and some
people are more advanced than others. You really only have two options:
Spend thousands of hours writing and reading
to improve your ability.
Hire someone who already has this skill.
If you are not a great writer, but don't have the budget to hire it, write the content and ask a traffic editor to craft it.
5. Are your words understandable to everyone?
Your content must be written to be
comprehensible and actionable.
If someone can't understand what you are
talking about or how to implement what you are proposing, then there is a
problem.
Some experts, forget that no one cares how much you know or how much experience you have.
This is why
framing your content so that it is read and understood by everyone is so
effective.
It makes your content easier to understand,
easier to take action on, and makes you more relatable. Simple writing always
wins.
6. Are your posts attractive?
Writing at
a conceptual level is the first step to writing an engaging essay.
The second
step is to be really engaging when you write.
People need to consume their content before
taking any action.
This is why
all of these techniques are important in these copywriting departments.
From an SEO
perspective, if researchers are engaging with and understanding your content,
that's a positive sign for your page.
This will increase dormancy time, and if you have done well, the researcher may complete another action, such as sharing your page, visiting another page, subscribing to your list, becoming a potential customer, or even purchasing one of your products.
Now the question is: How do you make the article more attractive?
7. Do you use short paragraphs in your posts?
Long
paragraphs serve as a sleeping bed for Internet users. Huge blocks of text are
one of the most remote things you will come across online. Keep your paragraphs
short and scrubbing. I will not exceed three sentences in each paragraph. I
know this is not what your language education teacher taught you, but this
teacher most likely won nothing from the internet.
8. Are your addresses logically organized?
Using a
logical page structure won't have a profound effect on your performance, but
it's still a good practice. Each page should have an H1 tag, then follow it with
H2, H3, H4, etc. The format is easy to read.
9. Do your posts use descriptive titles?
The reader
should be able to scan headlines and understand the content from the title.
This style is referred to as 'titles that tell a story. He also states that
readers almost always check the content before committing to reading everything.
This is why descriptive headings are so important.
10. Have you used equivalent keyword differences in your titles?
Your H1 tag can be similar to your title tag,
but your other titles should include variations of your primary keyword and
synonyms.
11. Do you use bullet points and numbered lists in writing the essay?
Use bullet
points and numbered lists as often as possible. This will fragment your content
and make it easier for your readers to 'stick' to digesting it.
12. Is the article 'up-to-date'?
Your copy should be reviewed at least twice a
year or annually to ensure it is still accurate. Keeping your content accurate
and up-to-date is critical to satisfying Google's algorithms. This concept has
been mentioned countless times in the Alp Engine Evaluator guidelines.
Pictures
1. Does your page contain more pictures of your competitors?
Unique
images make your page more interesting and attractive. You should aim to have
as many unique images at least as your competitors or more.
2. Are your pictures unique on your website?
Like writing, not all images are created equal. We always strive to have unique images and graphics for your page. This may require the hiring of a graphic designer or a photographer, but it is a worthwhile investment as it will improve the quality/attractiveness of your page. Plus, you will improve your brand perception if you go the extra mile.
3. Are your photos high quality?
Acquiring unique images is the first step. The
second step is to make sure it's really good. Hire a professional to take photos
or create graphics. Businesses like to cut corners in order to 'save money,
but in the long run, it doesn't really save money because low-quality images /
graphics are detrimental to your branding concept.
4. Are you using the correct picture format?
Choosing between a PNG, JPEG, or GIF won't
have a huge impact on SEO performance, but it can help speed up the page
loading. The PNG format is the highest quality of the three. This means that a
full download will likely take longer. Don't worry, it's not a life or death
decision. By default, PNG and JPEG D. Or more commonly used.
5. Are your photos sized enough?
Images should be sized and uploaded to the
size that they will appear on your page. This prevents the image from being
minimized, which helps improve your page loading speed.
6. Are your photos compressed?
Using high-quality images is extremely
important, but you also need to ensure that they improve your upload speed.
Images are often the biggest culprits in loading pages. Compressing your photos
is the key to preventing this problem. Tools like OptimizeZilla
are ideal because they will show you compressing the image side by side. This
way you do not compromise the quality of the image, but you can also improve
the upload speed.
7. Do your photos have descriptive file names?
Google
recommends using descriptive filenames for images. What does it mean? This
means that you should save your photos based on the image contents. For
example, if your picture is of a great guy, then your file name should be in
the guy name: this will help you in performing the image search. Don't overuse
keywords in describing images.
8. Do all of your photos have descriptive and accurate tag descriptions?
Google spiders use ALT tags to understand what an image is. You should always use the ALT meta tags for each image on your page and a description of what is inside the image, some rely on ignoring the image description and filling in keywords with the description, which is harmful to the search and accessibility of your site images.
The video
1. Does your page have video content?
Video is
one of the preferred media for consuming online content. It is also one of the
best ways to attract searchers and keep them on your page for longer, which is
a positive sign to the user. I highly recommend investing in the video even if your
competitors are not.
2. Are the videos relevant to the main page/keyword?
Like your photos and copies, the video should be closely related to the content of the page. Explain the topic with the video and add creative value to the page.
3. Are the videos unique?
Yes, you
can go to YouTube and embed any video on your page, but this is not the best
long-term strategy. You should create your own unique videos as it is a great
way to improve your branding concept. It's also another way to grow your
brand's presence on the second largest search engine.
4. Are your videos high-quality and value?
Video content is incredibly effective on many
different fronts when it is high-quality and valuable. Your goal should be to
create the best possible video content. But d: you have to be cute and detailed
when operating this camera. This takes time and practice. So, either you need
to set aside hours to become more attractive or you need a team member who can
represent your brand on video. I won't go too deep into creating a video
because it's outside of the scope of this guide, but one of my big recommendations is to script your own content.
5. Is the video content responsive?
Your video
should be easily viewable on all devices. YouTube, Vimeo, and Wistia videos are
designed to be responsive, but sometimes specially designed websites can cause
problems. Use this tool to test the response of your
video. If your
video is unresponsive, you need to improve your design. Meanwhile, you can use
this tool to make videos responsive.
6. Are the videos hosted on the right platform?
Deciding
where to host your videos is important from an SEO and business perspective.
SEO, YouTube holds a prominent position as it is the largest video search
engine of all time. That's why hosting your videos on YouTube and then
including them in your keyword targeting page can have a dulling effect.
Meaning, you can appear on both Google and YouTube searches for maximum
visibility. But if you are not interested in creating a YouTube channel, you
can host your videos anywhere while still getting all the benefits.
7. Have the videos been optimized?
You should
understand SEO. The title of the video should match the keywords that your page
is targeting. You can read this guide to understand YouTube SEO.
Links
1. Do your articles have internal links?
Internal links are an effective way to build
your site authority, improve your site's crawl ability and indexability, and
help you rank the important pages on your site.
2. Do your internal links use descriptive anchor text?
Unlike
external links, your internal links must use meta-rich text. Do not put the
link in a single word, but put the link in these words with a description as a
title.
3. Does the page have categories?
Categories
are useful for large websites or websites. You only need to keep in mind the
principle of first link priority. Especially if you are trying to arrange your
own category pages.
4. Are internal links helpful?
Entering
internal links for the sole purpose of ranking isn't a great idea. Remember,
the goal of your page is user satisfaction. Each internal link should serve a
purpose or assist the user in some way. Overall, as long as you link to
relevant and valuable pages, you will be fine.
5. Do all of your internal links use valid addresses?
Moving to new domains, changing the URLs, or
installing SSL certificates can change the page titles. The end result is a
chain of redirects. Redirect strings force the link value to pass through a
buffer and may actually slow down your page speed if there are excessive
redirects. You should review internal links to ensure that they use valid
addresses.
6. Does your page have external links?
Linking to related sites, placing information
sources, placing copyright, copyrights, translation, and even reworking leads
to trust and build trust in your site.
7. Do all affiliates, sponsored, or paid links use the 'NoFollow' tag?
Google
states in its Webmaster Guidelines that all paid links must contain the
NoFollow tag. The NoFollow tag is assumed to prevent the page views from flowing
through the link.
8. Are all of your external links set to open in a new window?
Your goal
should be to keep users on your site for as long as possible. That is why you
should make sure that all external links open in a new window. I know this is a
minor problem, but you won't believe how many times you can lose visitors.
9. Does your page have broken links?
Broken
links harm the user experience and need to be addressed on a frequent basis.
You should review your page and site every three months to identify and fix
broken links 10. Are all of your links clear? Sometimes web design can
interfere with user experience and accessibility. Deciding how to design links
is often one of those challenges. Links must always be underlined and must be a
different color from the body text. For links to be clicked.
User experience
1. Does your page load in less than 3 seconds?
Page speed is one of the most important factors
in user experience. Not only can improve your page load speed help with SEO
performance, but it is also a good business initiative. I recommend using GTMetrix to improve your website's loading
speed.
2. Is your page responsive and compatible with mobile devices?
The
majority of web searches will be performed on mobile devices in the near
future. That's why there's no discussion of the necessity for your website to
be mobile-friendly. Test your page with this tool to ensure the experience is perfect
for all devices.
3. Does your website have an SSL certificate installed?
Google
stated a few years ago that SSL certificates would be part of its algorithm and
would be a factor in the ranking. Also, Chrome now marks websites as 'Unsafe'
as scary. This is a great deterrent to users and having this label can harm
both your search engine performance and your business. Installing an SSL A certificate is a site-wide startup process, but it is a good idea to make sure
your target page is properly secured. Use this tool to test the security of your page and install the SSL Certificate.
4. Is your font type legible and easy to read on all devices?
This is a
given, but your font type should be easy to read. Although many blogs do not
enhance readability or use invalid fonts, one of the design function most, in
fact, is to help the visitor read.
5. Is the font size large enough to be easily read on all devices?
A large, readable font is extremely important on a mobile phone. Users should not have
to pinch to zoom in to read the text. Learn more about optimizing font sizes as
well.
6. Is your page using good interstitial ads?
Google said
that their algorithm will lower the ranking of pages with aggressive popup
windows. If you are a website or blog owner that uses popup ads, then you are
in trouble. I don't blame Google because it is so annoying if you are to use
it, only download it when a user visits a second or third page on your website.
I'd like to avoid downloading it on mobile altogether.
7. Does your page have strong ad placements?
One of the elements targeted by Google's original
Panda algorithm was solid ad placements alongside content. Some businesses'
livelihoods depend on advertising revenue, but some take it away. If you want
to continue doing well in Google, you need to think about the user first. Are
ads cluttering them up while reading, every page that relies on SEO should be
created to serve the user first?
8. Does the page contain a clear call-to-action?
Take action, such as registering the site, subscribing, leaving a comment, or sharing the article. For example, if you classify your page as a 'personal injury lawyer in Beirut, the appropriate goal will be to urge the visitor to take action and register to not obtain your contact form or For phone numbers. It can be very difficult for Google to get this data, but it's a good business goal. If your page features a product, your call-to-action will be sales-driven. If the media content is at the top of the conversion funnel, the CTA could be as simple as asking the user to share your page or leaving a blog comment.
9. Does the article contain share buttons
The social media share buttons should be
displayed prominently on media content because it is more likely to share (if
it is good). Make it easy for the user to share your content.
10. Is the website design up-to-date?
Some
websites need serious plastic surgery. It's a good investment to constantly
upgrade your site's design to keep it up-to-date. Balancing design and user
experience are critical from an SEO perspective. Take it seriously!
Structured data.
1. Does your address use structured data?
Google
claims that structured data is not part of its algorithm. It is difficult to
determine if this is true. But I believe that applying properly structured data
can only have a positive effect on your page's performance. At a minimum,
include your address with structured data to help Google's algorithm better
understand your page and business. You can read this guide on structured data.
2. Is your page using structured data?
Local businesses will likely benefit from
using structured data, but it also has many other uses. The good news is that
many CMS has built-in structured data. This layout plugin works perfectly with
WordPress. Is structured data prepared correctly? Make sure your structured
data is set up properly once you implement it. The best tool to use is Google's
Structured Data Testing Tool.
3. Do you provide health, financial or legal advice?
Many
believe that the August 1, 2018, update of Google's algorithm ('Medic' update)
targeted types of websites and pages. In short, any websites that provide
health, financial, or legal advice will be subject to further scrutiny in the
future. The main reason is that incorrect, unconfirmed, or inaccurate
information in these spaces can actually harm a person. Google only wants to
rank pages containing accurate information in its search engine. This is
incredibly straightforward based on how they score pages in search engine
comment guides. With that said, make sure the content of your page is accurate
(regardless of the major you work in).
4. Does your page contain the appropriate disclaimers?
All health, financial, and legal advice must
be accompanied by an appropriate disclaimer. Not only does this protect your
business, but it is also a signal of confidence for your page.
5. Are your pages linked to all sources of information?
Plagiarism
can actually get you kicked out of college. But on the Internet, anyone can
steal, copy, and distribute your content and ideas. Sure, that's bad, but you
don't have to be like internet scum. Instead, when you get information from
another page (you didn't have knowledge of it before), you should link to that
page. First, it is moral and public courtesy to do so. Finally, it makes your
page more trustworthy (for both users and search engines).
6. Does your blog content have a visual author?
Every informational page such as blog posts
should have the author's name. Anonymity was a common practice in the early
days of blogging. But these days, it's likely doing more than helping when it
comes to your SEO performance.
7. Is the author credible and qualified to write on the topic?
Content quality has been based on (experience, reliability, and trustworthiness), since Google's first update in August. Some debate whether or not the quality of the content is a factor in ranking. The discussion is fun (and it's usually a waste of time), but I don't think it's important either way. Your content must be written by a qualified person. This policy can only benefit your business and SEO performance. Think about it: Which page is more valuable? Suppose page A, written by someone with years of experience in 'medicine'. Or, page B, written by a freelance writer, you rented from Freelancer. It makes sense for Google to rate content written by someone with the qualifications to write on whatever topic it is.
8. Does each blog have a separate author/bio box?
I think
every blog post should have an author box (or something similar) and a detailed
biography of the author. The resume should explain why the author is qualified
to write on the topic.
9. Does each author has a customized, detailed author page?
This isn't strictly necessary, but I think
it's worth it. It adds another level of confidence to your content. The
author's bio at the bottom of each post is a brief description of the writer's
qualifications, but the author's page is a more detailed description along with
links to social media profiles and other articles.
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