SEO: 6 tips to optimize your domain authority (DA)
Hundreds of parameters are taken into account by Google to determine the position of a site in search results. But if there's one parameter you shouldn't overlook, it's the authority of your site, also known as domain authority.
So how do you optimize your DA? Let's see it together.
Sender Domain Authority
The sender domain (i.e. the site that points to your website) is the starting point of your new linking strategy. Before submitting a link to your site, its authority must be checked.
Take an interest in :
The history of the domain
Its creation date
His penalty history
The theme dealt with since its creation
The relevance of the content of the author page
It is no longer necessary to tell you that quality content is one of the major criteria for good SEO. It is, therefore, necessary to ensure that the content produced is unique, of quality (which means that it must be high value-added content), structured and interesting for the reader. The same principle is applied by Google to inbound links.
The page that points to your website must have irreproachable content. Be careful to only make partnerships and exchanges with quality sites, which have a real value in the eyes of their audience... and of Google.
The content that generates a backlink must respect these SEO criteria:
A coherent length to the subject matter: from 400 words upwards, the content is considered interesting by search engines and internet users.
The position of the author page: a link from a home page is rated better than a link from a deep page of the site.
The language used: as Google is set up to offer query results related to the user's position, there is no logical interest in receiving a link from content written in another language. Unless there is a specific case to the contrary, a link in French is much more interesting than a foreign link.
Other backlinks on the author page: Google will also take into account other links on the author page. The more outgoing links point to quality sites, the more interesting the page becomes for the search engine.
The quality of the backlink itself
After taking into account the first 2 environmental criteria, the link itself remains. The backlink is a compound link. It contains several elements that are analysed by Google, in particular :
The anchor: this is the text that makes up the link. It can be a word, a phrase or even a complete sentence. The anchor text is clickable. The more precise the choice of words, the better the link is said to be. It is therefore useless to over-optimise anchors, as this can be detrimental to your SEO.
The title: invisible during the visit of the internet user, the title is also called the Title tag. This tag is essential for Google. It allows it to quickly classify your content in the right category during queries.
The location: the higher the link is in the text, the better the backlink! Links from the footer or outside the content have less value in the eyes of Google...
Nature: thanks to technological advances (yes, we are talking about artificial intelligence), Google can make the difference between a sponsored link and a natural link. So be careful about the nature of the link in your new linking strategy. It must be of real use to the Internet user and not be forced, bought or exchanged... If you wish to exchange links, avoid doing so in a too visible way!
All you have to do is analyse your incoming links to make sure that they meet all these criteria. Also, take these parameters into account for your next partnerships!
No comments:
Post a Comment