To fight against cellulite and make cellulite disappear, this physical activity is the most effective of all!

When it comes to cellulite, no one is spared. Regardless of age, sex, build... Everyone can have orange peel skin! Recognizable by the dimpling that characterizes it and gives the skin an irregular appearance, the appearance of cellulite is caused by the local accumulation of fat.

All that is most natural, cellulite should not be a source of complexes! However, if you want to get rid of it, there are different techniques.

SWIMMING, THE BEST ANTI-CELLULITE ALLY

Self-massage techniques, products with very specific active ingredients, targeted exercises… Everyone has their own way of fighting cellulite! But do you know that a particular sport is perfect to help you achieve this goal?

No need to make the suspense last longer: it's about swimming! Yes, if several sports want to be considerably effective in combating orange peel skin, swimming wins hands down!

In women, cellulite tends to become embedded very easily in the thighs and buttocks. This is the reason why, in general, any physical activity mobilizing the legs is effective in smoothing the skin.

WATER PRESSURE MALTREATS PAD

However, what makes all the difference with swimming is the pressure that the water exerts on the body during its practice! And to see lasting and visible effects, you don't need to be a swimming champion!

By mobilizing the muscles of the whole body (and especially those of the legs), swimming drains the tissues and reduces water retention... Main responsible for the appearance of cellulite!

Small bonus: to further maximize the smoothing effect of swimming, bet on flippers! At your feet, these will add difficulty to the exercise by creating resistance and at the same time reinforcing the massaging power of the water!

If you don't want to get wet, know that brisk walking and cycling are particularly effective when it comes to eliminating cellulite... The real secret lies above all in the fact of indulging in it regularly enough... To you to play!

WHICH SPORT TO CHOOSE TO FIGHT AGAINST CELLULITE?

There are three imperatives to have when choosing your anti-cellulite activity according to Lucile Woodward. Sports should be practiced:

• - who build muscle. By building muscle, you create blood vessels all around the new muscles you build. "This blood microcirculation acts as a permanent internal drainage", explains the coach.
• -who are cardio. It is important to practice a sport that expends energy on a regular basis. And this, for 40 minutes at a gentle and fairly long pace.
• -who massages? Thus, we circulate the blood, we break the captions and we promote the work of the cardio.

ANTI-CELLULITE SPORTS PROGRAM

To fight against cellulite through sport, our expert recommends muscle strengthening 2 to 3 times a week + cardio 1 to 2 times a week for a minimum of 40 minutes + stretching/yoga/Pilates which allow you to lengthen the muscles and do not take too much volume. Stretching shapes the silhouette.

THE BEST ANTI-CELLULITE SPORTS

A) WATER SPORTS

These are arguably the most effective (and enjoyable for people who love water).

ANTI-CELLULITE SPORT N°1: SURFING

When surfing, you stay in the water for a very long time at a moderately sustained pace (gentle cardio). Cellulite is massaged with water and waves permanently. In addition, it strengthens the abs and the legs.

ANTI-CELLULITE SPORT N°2: THE LONGE-CÔTE

Walking by the water (at chest height) is both massaging, muscular, and cardio. We try to hold 1 hour. Easy, if you have a girlfriend to talk to.

ANTI-CELLULITE SPORT N°3: AQUACYCLING (OR AQUABIKE)

Water biking is super efficient. We combine massage thanks to water, weight training, and cardio thanks to pedaling. Most? This activity relieves heavy legs.

ANTI-CELLULITE SPORT N°4: AQUAJUMPING

We jump on a trampoline submerged in water. A draining activity that muscles the thighs, buttocks, and calves. The advantage? There is the very little impact so you avoid back pain.

ANTI-CELLULITE SPORT N°5: SWIMMING

Very accessible and inexpensive, swimming combines bodybuilding and cardio. It is all the more effective against cellulite if you vary the strokes (crawl, breaststroke, etc.) and strokes (without fins, with fins).

ANTI-CELLULITE SPORT N°6: AQUAGYM

Fans of dance, Zumba, and in short, fun sports will love aquagym. We have fun with a "doggie" style gym choreo in the water to build more muscle and improve your cardio.

B) URBAN SPORTS

For city dwellers who are reluctant to go to the swimming pool, don't panic, other anti-cellulite sports are available. Here are the most effective sports to fight stubborn cellulite.

ANTI-CELLULITE SPORT N°7: Brisk walking

If you do at least 45 minutes, brisk walking can tap into fat stores. We do not necessarily have the impression of working as much as with other sports and yet, it is a formidable activity to refine the legs. Most? The joints are less tired than running.

ANTI-CELLULITE SPORT N°8: CYCLING

Dynamo, RPM… There are many trendy activities that consist of indoor cycling. And also very practical for eliminating cellulite! Coach's advice? You pedal above your saddle otherwise you risk only building muscle in the front of your thighs.

ANTI-CELLULITE SPORT N°9: RUNNING

Running reduces the orange peel appearance by toning the skin. The "vibrations" that occur when running make it easier to eliminate cellulite.

ANTI-CELLULITE SPORT N°10: NORDIC WALKING

A more original alternative to brisk walking, Nordic walking is practiced with sticks and often in groups. With a technique similar to that of cross-country skiing, you considerably improve your breath and burn fat.

The advice of the coach: “it is better not to practice a sport thoroughly for 20-30 minutes at the risk of being hungry when you go out and rushing on high-calorie dishes. It is better to do a gentle activity over a long period of time and on a regular basis”.

Thanks to Lucile Woodward, fitness coach, who released the "Reveal your summer body" program at the end of April 2018.

 Collagen is the most abundant protein in the human body, it is naturally synthesized by the body and represents the main element of the connective tissues: skin, vessels, cartilages, tendons, ligaments, muscles, intestine... Everywhere where resistance is needed. Indeed, collagen fibers allow resist the tension forces in the tissues.

This is why collagen plays a major role in the elasticity and regeneration of the skin and tissues.

Benefits for the body

Collagen has an impact on the articular and digestive spheres.

 It is a major element of the joints and ensures their cohesion and elasticity. With age, or in the case of intense physical activity, pains can appear. It is generally linked to a degradation of the cartilage (connective tissue rich in collagen). We speak of rheumatism or osteoarthritis.

Because of its virtues on the bone tissue, collagen also participates in reducing the appearance and progression of osteoporosis in menopausal women.

The collagen present in the intestinal connective tissue supports and strengthens the protective mucous membrane of the digestive tract. Its role is important because the breakdown of the intestinal barrier allows unwanted particles to enter the bloodstream. This is the permeable bowel syndrome, which will cause chronic inflammation.

Benefits for the skin

Collagen has multiple anti-aging benefits:

• Helps fight dehydration due to its ability to retain water in the tissues. 
• Helps fight against skin slackening thanks to its ability to regenerate the epidermal tissues
• Anti-oxidant and anti-radical action

Its production starts to decrease from the age of 25, and at 60, we have lost 60%. This phenomenon is aggravated by the effect of UV rays, tobacco, and air pollution. Without forgetting the role of food with glycation (fixation of sugars on the collagen protein) leads to a rigidification of this protein and thus a loss of elasticity.

The collagen fibers crack and become disorganized in the skin, which leads to the appearance of wrinkles and skin slackening. On the other hand, the lack of collagen in the skin causes an irregularity of the skin texture, the light is reflected less well, the skin loses its radiance and the complexion is less uniform.

Collagen and diet

There are few foods containing collagen. They are almost exclusively foods of animal origin. It is found in meat, especially in the gelatinous parts such as the feet, legs, tail, snout... Marrowbone, for example, is mostly composed of collagen and can be consumed in the form of broth to promote its extraction.

Collagen also exists in the marine environment: it is found in the skin, bones, and scales of fish.

Some foods rich in vitamins A, C, E, and zinc will also participate in the regeneration of the skin and boost collagen synthesis: salmon, green vegetables, avocado, garlic ...

According to a study published in July 2020 in the "Journal of Cosmetic Dermatology", to be effective on wrinkles and skin elasticity of women aged 45 to 60, it would be necessary to consume 10g of hydrolyzed collagen per day, and this for 4 to 8 weeks. However, to ingest this quantity of collagen, one would have to eat 140g of marrow bones/day or drink 1 liter/day of marrow bone broth. This is why supplementation is often recommended.

Collagen-based cures

Our anti-aging doctors recommend taking dietary supplements based on collagen peptides, which can be of marine or bovine origin. 

Is there a difference between marine and bovine origin?

Marine collagen is obtained from the skin, bones, and scales of fish.

Bovine collagen comes from the bones and skin of animals (cows, buffalos, bison).

Collagen is a large protein that cannot be absorbed by the intestines. To be absorbed and reach the tissues to perform its functions, it must be hydrolyzed (i.e. Fragmented) into peptides, composed of amino acids. Only the products of this fragmentation, i.e. The amino acids, are absorbed. And these amino acids, whether they come from marine or bovine collagen, are similar. 

What are the criteria for choosing a good collagen-based supplement? 

1. Hydrolysis is the 1st essential step to obtaining natural collagen peptides. When buying a supplement, it is important to check the hydrolysis method that has been used, which must be gentle. This is guaranteed by a patent (Naticol® or Verisol® type) which also guarantees the absence of heavy metals, solvent residues, and other contaminants.
2. The molecular weight of peptides must be between 2000 and 6000 Daltons to be properly assimilated. The lower the molecular weight, the better the bioavailability of the peptides.
3. European brand.

Choose your collagen-based supplement according to your needs

• For a global action (nourish the skin, the cartilage, and the muscles), choose a hydrolyzed collagen, of marine or bovine origin.
• For a complete anti-aging action on the skin, opt for a Nutri-cosmetic treatment combining collagen and hyaluronic acid, which will act on the skin's elasticity, firmness, and hydration.

Choosing the right collagen skin care product: 5 options

To give your skin every chance of maintaining its suppleness and elasticity, taking advantage of the benefits of collagen for the skin in the form of treatment is a solution to be favored. In order to make up for the lack of collagen suffered to the decrease in its production, several options can be considered. Focus on five collagen treatments to try.

1. Food supplements

It is possible to promote collagen production through diet. To do so, it is advisable to favor foods rich in minerals and vitamins (especially vitamin C). However, since it is not always easy to find the right ingredients to take advantage of the benefits of nutrients, turning to collagen-based food supplements is possible. These can be presented in different forms: capsules, capsules, tablets, sticks, etc.

The dietary supplement for the skin is most often taken in the form of a cure, the duration of which varies according to the brand and the concentration of the product.

2. Face creams

To reduce the signs of aging, a collagen-based cream is one of the easiest and least restrictive products to use. It can be used as a classic daytime anti-aging cream, but also exists in a nighttime version, for optimized effectiveness.

Directions for use: apply the collagen cream to the entire face, focusing on the areas most prone to wrinkles (especially around the lips and eyes).

3. Serums

Collagen serums allow you to benefit from all the anti-aging and moisturizing benefits of the protein in a concentrated version. This type of care is ideally used in addition to cream and fights against the loss of suppleness and elasticity thanks to a collagen-enriched formula. This type of care often combines several active ingredients, including hyaluronic acid, another substance specific to the treatment of signs of aging.

4. Masks

As a complement to daily facials, a collagen mask can be very effective in achieving the desired result: smooth, supple skin that exudes youth. There are several types of masks. They can be in the form of a balm or a gel and are applied to a perfectly cleansed face. To optimize the effectiveness of the mask, a light exfoliation of the face beforehand may be useful.

In practice, collagen hydrogel masks are the most practical to use, as their shape is already adapted to the face. Simply unfold them, position them correctly and leave them on for the recommended time.

5. Liquid formats

For an intensive collagen treatment, you can opt for ampoules. These are generally composed of highly concentrated marine collagen and are used in a three- to four-week cure, depending on the brand.

On the practical side, they are generally used in the evening and are applied to perfectly cleansed skin. The action simply consists of distributing the contents of the ampoule over the areas of the face (avoiding the eye contour), the neck, and the neckline.

Skin aging is inevitable, and no one can escape it. However, thanks to the many ways to take advantage of the benefits of collagen, prolonging the skin's youthfulness becomes almost a formality.

The three key points to remember about collagen skin care:

• - Collagen is a protein that occurs naturally in the body. It is essential for the skin to remain healthy, but its production diminishes with time;
• The best known and most widely used substitute collagen in skin care products is marine collagen. It is extracted from the proteins present in the skin of oily fish, and is the one that is closest to our natural collagen;
• To take advantage of the benefits of collagen, there is a wide range of care products. To take advantage of the benefits of collagen, there is a wide range of treatments available, including food supplements specific to the skin. In terms of cosmetics, collagen is used in the composition of many products, such as day creams, serums, masks, or ampoules.

 This spice is a real ally for weight loss and a flat stomach! Why not use it to enhance your dishes or slimming drinks?

To lose weight, adopting a balanced diet and regular physical activity is the key. A healthy lifestyle is undeniably the basis of all the efforts made!

However, there are a few things that can help you lose weight... In this article, we talk about one of them!

TURMERIC, A SPICE ALLIED TO WEIGHT LOSS

Turmeric is a spice that can help you lose weight. It can be used to spice up your dishes or drinks with a fat-burning spice. Thanks to this reflex, the results are maximized!

It is difficult to talk about fat-burning spices without mentioning turmeric... You know this plant from Southeast Asia whose spice is so appreciated!

You may not have known it, but turmeric is rich in multiple virtues. Antioxidant and anti-inflammatory, this spice is also known to promote weight loss.

THE MULTIPLE SLIMMING BENEFITS OF TURMERIC

And for good reason, the curcumin that composes it acts as a real fat burner and helps to limit the accumulation of abdominal fat in adipose tissue.

Another slimming advantage of turmeric: just like ginger or Chili, this spice encourages the body to burn more calories! A real asset in the quest for weight loss.

Finally, turmeric also promotes a flat stomach by facilitating digestion, fighting constipation, and reducing digestive disorders. What more could you ask for?

You will have understood, that turmeric is a real ally for the silhouette, so why deprive yourself? Incorporated into a balanced lifestyle, this spice will make a difference not only on the plate but also on the scale!

1/9 The secret to weight loss

To lose weight, adopting a balanced diet and regular physical activity is the key. A healthy lifestyle is undeniably the basis of all efforts!

2/9 Slimming tips

However, there are a few ways to help you lose weight... In this article, we tell you about one of them!

3/9 Fat-burning spices

This last one lies in the fact of spicing up your dishes or drinks with a fat-burning spice. Thanks to this reflex, the results are maximized!

4/9 Turmeric

It is difficult to talk about fat-burning spices without mentioning turmeric... You know this plant from Southeast Asia whose spice is so appreciated!

5/9 A spice that helps you lose weight

You may not have known it, but it is rich in multiple virtues. Antioxidant and anti-inflammatory, this spice is also known to promote weight loss.

6/9 Targeted abdominal fat

And for good reason, the curcumin that makes it up acts as a real fat burner and helps limit the accumulation of abdominal fat in the adipose tissue.

7/9 More calories burned

Another slimming advantage of turmeric: just like ginger or Chili, this spice encourages the body to burn more calories! A real asset in the quest to lose weight.

8/9 Easy digestion

Finally, turmeric also promotes a flat stomach by facilitating digestion, fighting constipation, and reducing digestive disorders. What more could you ask for?

9/9 Nothing like turmeric

As you can see, turmeric is a real ally for the figure, so why deprive yourself? Incorporated into a balanced lifestyle, this spice will make a difference not only on your plate but also on the scale!

 Profhilo injections have more and more followers in France. Different from Botox and hyaluronic acid, what is this 100% natural anti-aging technique?

If for a long time it was perceived as a taboo subject, today, women no longer hide the alterations they can make to their face or body. Hyaluronic acid and Botox injections have become more common to counter the signs of skin aging. Recently, we have been hearing more and more about Profhilo injections. These hybrid anti-aging injections are becoming more and more popular in France and are already widespread abroad, especially in the United States.

The Profhilo technique is different from hyaluronic acid and Botox injections. "Its hybrid character makes it a special product," said Dr. Caroline Pouget, founder of the Renécia dermo-aesthetic center. "Indeed, it has a hydrating and tensor effect, but it does not give volume".

WHAT ARE THE DIFFERENCES BETWEEN PROPHILO AND CLASSIC HYALURONIC ACID?

But what is really in a Profhilo syringe? "A highly purified hyaluronic acid on its own, composed of 2 different molecules (one high molecular weight and one low molecular weight)," detailed Dr. Caroline Pouget. "It is highly dosed compared to a classic acid. There is no added chemical for cross-linking or added lidocaine as an anesthetic found in syringes of classic acid." In short, a 100% natural product!

Profhilo injections are intended for patients who want a firming and moisturizing effect, without changing features. "This new technique is a way to treat the skin, redensify it to limit sagging, bring radiance and plump up," said the doctor. The results are indeed very natural. With, one does not only treat the face. It is also possible to carry out injections on the neck, the neckline, the arms, the hands, and even the stomach.

THE COURSE OF A PROFHILO INJECTION SESSION, STEP BY STEP

After a preliminary interview, the doctor receives you in his office. The session begins with a disinfection of the area to be injected. Then the product is injected into the deep dermis with a needle. "The practitioner will create small papules that will progressively spread in the tissues for a very natural result and without social eviction", specified Dr. Caroline Pouget. The result is immediate and lasts between 9 and 12 months.

CONTRAINDICATIONS

The contraindications are the same as for classic hyaluronic acid. Profhilo injections are not recommended if you have an auto-immune disease, an infection in the area receiving the product if you are pregnant or breastfeeding.

1/9 Profhilo injections, this new natural anti-aging technique that seduces more and more women

If this has long been perceived as a taboo subject, today, women no longer hide the alterations they can make to their face or body. Hyaluronic acid and Botox injections have become more common to counter signs of skin aging.

2/9 A technique already widespread in the United States

For some time now, we have been hearing more and more about Profhilo injections. Hybrid anti-aging injections are increasingly appealing to French women, and are already widespread abroad, especially in the United States.

3/9 Injects with a hybrid character

The Profhilo technique is different from hyaluronic acid and Botox injections. "Its hybrid character makes it a product apart," said Dr. Caroline Pouget, founder of the Renécia dermo-aesthetic center. "Indeed, it has a moisturizing and tightening effect, but it does not give volume".

4/9 What are the differences with conventional hyaluronic acid?

But what's really in a Profhilo syringe? "A highly purified hyaluronic acid apart, composed of 2 different molecules (one of high molecular weight and the other of low molecular weight)", detailed Dr. Caroline Pouget.

5/9 100% natural injections

"It is highly dosed compared to a conventional acid. There is no addition of chemical for cross-linking or addition of lidocaine as an anesthetic found in conventional acid syringes." In short, a 100% natural product!

6/9 What are the benefits?

Profhilo injections are aimed at patients who want a firming and moisturizing effect, without changing traits. "This new technique is a way to treat the skin, redensify it to limit sagging, bring radiance, and be plump," said the doctor.

7/9 Treat the face, neck, décolleté...

The results are indeed very natural. With it, we don't just treat the face. It is also possible to perform injections in the neck, décolleté, arms, hands, and even the belly.

8/9 The course of a session

After a preliminary interview, the doctor receives you in his office The session begins with a disinfection of the area to be injected. Then the product is injected into the deep dermis with a needle. "The practitioner will create small papules that will gradually diffuse into the tissues for a very natural result and without social eviction," said Dr. Caroline Pouget. The result is immediate and lasts between 9 and 12 months.

9/9 Contraindications and prices

Contraindications are the same as for classical hyaluronic acid. Profhilo injections are not recommended if you have an autoimmune disease, an infection in the area receiving the product, you are pregnant, or you are breastfeeding. Finally, on the pricey side, count on average 400 euros for a 2ml syringe.

The opinion of our expert

"Appearance may seem like a futile, frivolous concern. As a specialist in face surgery, I have seen how many of my patients can suffer from it, whether it is a face mutilated as a result of an accident or simply the imprint of time. In addition, cosmetic surgery has been shown to reduce anxiety, and improve confidence or self-esteem. These psychological parameters have an influence on the secretion of stress hormones, which are known to promote the biological processes involved in aging. Be careful, academic criteria are not enough to define beauty. Studies in experimental psychology have significantly established that the human eye prefers slightly asymmetrical faces. In addition, a smiling and loving face will always be equivalent to many facelifts!'

 Have you noticed one, two, or lots of small buttons when looking at yourself in the mirror? In humans, several factors can explain the appearance of comedones. A daily face routine helps fight against this type of imperfection.

WHAT CAUSES PIMPLES IN MEN?

Sebaceous glands are more numerous and more active in men than in women! Their skin is generally thicker and oilier. In adolescence, an imbalance of hormones, such as testosterone, is most often the cause of acne in boys. These hormones cause an overproduction of sebum, which promotes the appearance of pimples. Once this period is over, the skin tends to normalize.

Hormones are not the only cause of skin blemishes in men. A rich diet, lack of sleep, and stress are all potential reasons that can affect the epidermis. Perspiration and external aggressions linked to pollution or the weather also influence the appearance of blackheads. When the skin feels threatened, it produces more sebum to protect itself. Over time, dead skin cells end up clogging the pores.

SHAVING CAN ALSO CAUSE PIMPLES IN A MAN

Shaving is a familiar, frequent, and even daily occurrence for some. It is not uncommon for pimples to bloom after shaving. Most of the time, these imperfections are due to the alteration of the skin's protective film, to micro-cuts, or to bacteria infecting the hair follicles. Sensitive skin is more prone to these problems. The type of beard also has an influence. Fine or curly hair can "ingrow" more easily. A poorly maintained razor or a dull blade is also triggered.

WHAT ROUTINE TO ADOPT TO HELP FIGHT BLEMISHES?

To help fight those little blemishes on a daily basis, adopt the right routine. The good news is that it only takes a few minutes to take care of your skin.

USE A MALE FACIAL CLEANSER EVERY DAY

To help fight blemishes, it's important to clean your skin every day. Choose a gentle facial cleanser that's tailored to your skin type and specially designed for men's skin. An energizing and cleansing gel for men removes impurities and excess oil for clean, revitalized skin. Do you have a beard? NIVEA Barber Pro Face and Beard Cleansing Gel effectively cleanses the skin and softens beard hair.

MOISTURIZE WITH THE RIGHT PRODUCT

Once the skin is clean, even blemished skin needs to be moisturized. However, it is important to choose a suitable product that does not make the skin greasy. NIVEA MEN Deep Mattifying Facial Care, formulated with black charcoal, helps prevent blemishes in combination with oily skin. Its light texture moisturizes and reduces the amount of sebum on the skin's surface, leaving skin fresh and oil-free.

EXFOLIATE REGULARLY TO ACT IN A MORE TARGETED WAY

Your skin needs more intense care, once or twice a week, to get rid of dead skin and unclog blackheads and comedones. You can use a gentle facial scrub once or twice a week.

CAN A PIMPLE DISAPPEAR QUICKLY?

Rule number 1: don't pop your pimples! You risk making things worse and leaving ugly scars. Unfortunately, there is no miracle cure for pimples. Beware of unapproved home remedies that can sometimes irritate the skin. Apply a product specifically formulated for pimples. Ask your dermatologist for advice if you have severe acne. You can also apply an ice cube to the affected area to reduce the pimple quickly before an appointment, for example (this method will only give a temporary effect).

 A new position, a new work environment, a new corporate culture, new colleagues... Whether you are a junior or a senior, freshly arrived in a new company or a new department, joining a new team is not always easy, and can even be stressful for some. Discover all our advice to integrate well into your new team. 

1.    Make a good first impression

In addition to arriving on time on the big day, you need to make a good impression from the start. Therefore, it is essential to meet your new colleagues to introduce yourself and learn their names and their functions. 

Show interest by asking questions and actively listening to them. Keep an open, respectful, and smiling attitude during your exchanges. This is the time to build a positive image with your new colleagues!

Don't forget to find out about the company's dress code beforehand to avoid any faux pas. If you have not been told about this, try to model yourself on the outfits worn by the people you met during your job interview. Knowing whether the rule is to be on first-name or last-name terms will also be very useful!

2.    Be curious and observe

Before your job interview, you've read up on the company, you've scoured its social networks and its latest news. Now that you're in the integration phase at your new company, you need to keep looking for more information. To do this, stay on top of your company's news.

Also, when you are new to a company, you must be able to manage and retain a large amount of information quickly: the functions of each employee, the company's processes, the different departments, the tools and software used, the vocabulary, the corporate culture... 

To facilitate your integration, gradually immerse yourself in your new work environment. Observe and pay attention to everything that happens around you. Be curious and do not hesitate to ask questions to clarify certain points. Identify the colleagues with whom you will be collaborating frequently. If necessary, take notes to make sure you don't forget anything. Will you be telecommuting? Don't hesitate to ask your colleagues questions, either by email, phone, instant messaging or video conference.

In addition, if the Manager has not already organized it, ask the team members for small half-hour meetings. First to get to know each other, then to understand their function and their missions and see together how you will collaborate.

3.    Take it to step by step 

Taking initiative and being involved is good, but being arrogant and thinking you know everything better than everyone else is bad. Constantly referring to your former employer's methods is also a no-no.

So avoid being overzealous and trying to impose your vision of things or your way of doing things. You are the last to arrive, you must remain humble and discreet and follow the methods of your team. You may be an expert in your field, but you don't know everything. Be patient, the opportunities to show your skills and bring your ideas will come soon. 

4.    Adapt to the company culture

If you've worked in a variety of companies during your career, you know only too well: each company (and even each department) has its own way of doing things, its own rules, traditions, rituals, values, and even its own language. 

In order to integrate into a new team and get closer to your new colleagues, it is therefore essential to understand the company culture and to respect it. The difficulty lies in the fact that most of these rules are tacit and unwritten, so you have to be observant and know how to decipher the customs and the unspoken. 

In short, be prepared to adapt quickly and follow the flow: for example, if your colleagues are used to having lunch together every day, join them to facilitate your integration. Also, use the same communication channels: if they regularly exchange on a WhatsApp group, send each other gifs, recipes, jokes, or photos, do the same!

5.    Connect with colleagues

Once introductions are made and everyone's first names and job titles are known, try to get to know and bond with your new colleagues. Even if you're shy, don't stay in your corner!

So, in addition to greeting them every morning and at the end of the day, participate in conversations, and accompany them on lunch or coffee breaks (physical or virtual). You can also share treats with them (of course, respecting the barrier gestures) or offer to bring them something when you go down to the local café. Give them a chance to get to know you too: tell each other about your likes and dislikes and what you have in common.

In all cases, while it is obviously crucial to maintain a professional attitude, you should also make sure that you remain yourself, and not become someone you are not just to fit in.

6.    Take stock to better integrate

A few weeks after your arrival, if not offered, ask your manager to review with you whether your work is appreciated and understand what you could improve. By doing so, you show that you are involved, and motivated and that you want to do a good job. These improvements will also help you adapt and strengthen your integration into your new team.

Little by little, after the observation phase and by trying to build relationships with your colleagues, you will manage to integrate and find your place in your new company. In any case, remember that you have been recruited for your know-how, but also for your personality, which corresponds to the company's values and needs. So be patient and keep your confidence, you have every chance of integrating well into your new team!

 Garnishing choux, decorating a cupcake with a rosette of buttercream, or poaching meringues, macaroons, or cookies...all these creations require the use of a pastry bag. But you need to know how to use this essential accessory for any amateur pastry chef! On Truc Mania, we explain how to use a pastry bag and also how to make your own very simply at home! To your spatulas!

HOW TO MAKE A PASTRY BAG?

Generally, professional bakers do not make their own piping bags and use disposable plastic piping bags. As an amateur, it is also possible to find them in specialized pastry stores, whether physical or online. They are usually sold in packs of 50 or 100. You should know that there are also washable and reusable pastry bags, which are much more ecological than disposable bags and perfectly adapted to domestic use. These can be purchased individually.

But, for occasional use at home, you can make your own piping bag using a simple freezer bag. Simply fill the bag with your pastry, cream, or meringue mixture and close the bag by turning it on itself. Then simply cut a corner of the bag at an angle to make a homemade piping bag. It's simple, inexpensive, and very effective!

If you want to poach small amounts of chocolate or royal icing to decorate a pastry, you can also make a small cone, a sort of mini piping bag, using a simple sheet of baking paper. To do this:

• Cut out a rectangle triangle of baking paper about 20cm by 15cm,
• Wrap the paper around your finger, holding the tip firmly on one side and holding the other side with your thumb,
• Remove your thumb and fold the tip of the paper into the cone.

Then simply pour the melted chocolate inside and secure the contents of your cone by folding the top towards you. The cone is now ready to use!

HOW TO USE A PASTRY BAG?

Before poaching the contents of your pastry bag, it is advisable to fill it cleanly, avoiding dirtying the top of the bag and your hands afterward, when poaching.

Grab your pastry bag and fold the top over your hand for 10 to 15 cm. This is the flap that will keep the top of your pastry bag clean and will serve as a base for scraping your pastry bag when filling it.

If you are going to use a piping tip, this is the time to place it in the bottom of your piping bag. Drop it inside to avoid putting your hands inside your piping bag. This step is optional, as you can use your pastry bag without a tip if you are just lining a cake with cream, for example.

If you are using a disposable tip and bag, then cut the tip of your bag with a chisel until the tip of the tip is clear. To prevent your mixture from dripping through the tip when you pour it into your pastry bag, turn your pastry bag around and jam the bottom into the tip.

Variation: You can also prevent your mixture from dripping by placing a food bag closure clip on the bottom of your pastry bag.

Hold your piping bag firmly with one hand while you fill it with your other hand. During this step, you can also make it easier on yourself by placing your piping bag in a tall container to hold it while you fill it.

Be careful not to overfill your pastry bag so that you can be more precise in your poaching and better manage its flow.

Then, press the pastry bag flat against your work surface using a pastry horn or the edge of your hand to lower the mixture into the pastry bag. This step also helps to remove any air bubbles from your mixture.

Twist the top of your piping bag to lock it in place, then wrap the top around your index finger. Your pastry bag is now filled and ready to use. Use your lead hand to press down on the pastry bag while your other hand acts as a guide when poaching your mixture. Turn your bag as it empties.

 Every driver is required to take out car insurance. The contract includes two kinds of guarantees, some mandatory, and others were optional. A motorist can be satisfied with a formula that provides only the first.

THIRD-PARTY LIABILITY COVERAGE

This third-party liability coverage, sometimes called "third party" insurance, is mandatory. It represents, in a way, the minimum car insurance formula. It covers damage caused by the insured vehicle to a third party.

It can be material damage or bodily injury. The "third party" concerned can be a person, the driver or passengers of a car, a cyclist or a pedestrian, but also the damaged vehicle itself.

The damage can be caused by an accident on the road. But a stopped car can also be a danger to other vehicles or pedestrians. If the handbrake fails, for example, a car parked on a sloping street can cause an accident.

That's why liability coverage is mandatory for any land vehicle, even if it's not moving. All companies, such as GMF auto insurance, include this liability coverage in their contracts.

CRIMINAL DEFENSE AND RECOURSE FOLLOWING AN ACCIDENT OR DPRSA

Insofar as this DPRSA guarantee is included in car insurance contracts, and particularly in third-party insurance formulas, it can be considered a mandatory guarantee.

This coverage is very useful when the responsibility of a traffic accident is not very clear and its determination is subject to legal action. In this case, SABS has two essential functions.

It allows an insured who is sued after a traffic accident to defend his or her rights. By activating this coverage, he or she can also take legal action to obtain compensation for the damages he or she believes he or she has suffered, or pursue an amicable settlement.

Under this guarantee, the insurance company can cover a certain number of expenses. These include procedural costs, such as those incurred by an expert opinion or by the course of the trial, lawyer's or bailiff's fees, or costs related to police reports, for example. It should be noted that this coverage is limited, in principle, by the application of a ceiling.

The insurer will provide you with the information and documents necessary to understand the situation and will remind you of your rights and will try to find a solution that best protects your interests.

He will first try to find a compromise acceptable to both parties. If an amicable agreement fails, and the case is brought to court, he will have a lawyer defend your rights.

It should be noted that the scope of the DPRSA, which is limited to traffic accidents, is less broad than that of the so-called legal protection coverage. Contrary to the DPRSA, which is included in the civil liability coverage of the car insurance contract, the legal protection coverage is in principle optional.

 When creating your business, you need to create documents and let it be known that you have created it to the various administrative third parties who need to know about your new activity. 

There are services and companies that are ready to support you in your creation process. So what are the different essential steps to create your business?

1. CONDUCT A MARKET STUDY 

This step allows you to identify the competition and determine the catchment area. Do you want to test yourself as a future entrepreneur before creating your company? Get your Entrepreneur Score with this quiz from our partner Rivalis!

2. DRAW UP A BUSINESS PLAN 

This file is required by financial partners, especially banks, for any business creator. It is therefore an essential phase in setting up your project. The business plan allows you to :

• Evaluate the potential clientele
• Evaluate the future turnover
• Evaluate the future market share captured.

3. CHOOSE A LOCATION

This involves finding the ideal location for your future business. It is, for example, possible to take over an existing business.

4. REGISTER THE NAME OF THE BUSINESS

This step should be done at the National Institute of Industrial Property (INPI) or on the organization's website. However, be sure to check the availability of the name beforehand.

5. REGISTER THE COMPANY

Step to be done with the National Business Directory (RNE), the Trade and Companies Register (RCS), and the Business Formalities Center (CFE).

6. DECLARE THE BUSINESS

After creating your company, you must declare it to:

• The Post Office
• The electricity supplier
• The gas supplier
• The water supplier
• The telephone and Internet provider

7. JOIN THE PENSION FUND 

Membership is to be done within 3 months after the registration of the business.

8. JOIN THE APPROVED MANAGEMENT CENTER 

Membership is to be done within 5 months after registration.

Petite-Entreprise.net accompanies the project owner in the creation of his company. We have a network of competent consultants committed to a quality approach, who are there to help VSEs and SMEs to face the future.

What are the steps to creating a company?

To create a company, you must first do a market study, to define if your project is viable. Then, you have to make a business plan to evaluate your project in the long term. After that, you have to start the administrative steps corresponding to the company you want to create.

What are the aids for creating a business?

The main aids for business creation are the ARE (under certain conditions), the ARCE for those who are beneficiaries, the NACRE, and the aids for women, aimed at reducing inequalities in entrepreneurship. 

Who can help me create my business?

Several organizations can help entrepreneurs, in particular the CCI, APCE, BPI France, as well as all the companies whose activity is to help entrepreneurs, including the creation stage, in which Rivalis can be found.

 The American giant Google offers many tools to help companies develop and manage their presence on the Internet. Among others, we find Adwords for SEA, Analytics for traffic, Search Console for general monitoring of sites, Shopping for e-commerce sites and price comparison, and Google My Business for e-reputation and local SEO. These tools form a rich palette that should be known and mastered. We invite you to discover Google My Business in more detail. Features, interest, and use: the point in this article.

What is Google My Business?

The free service Google My Business appeared in 2014. Its goal is to offer users a sort of ultra-complete and qualified directory. Depending on the query and the location of the user, the business listings are displayed in the top right corner of the SERP. They contain the address of the company, its business, opening hours, contact information, but also photos, user reviews, a graph of attendance, a FAQ with the most frequently asked questions, and related searches.

A great opportunity for your local SEO

Before its arrival, companies were working on their local referencing on 4 aspects:

• a Google Address page, the purpose of which was to tell Google what information was in Maps and drive organic search results.
• a Google + Local page with reviews, photos, videos and information about the company (address, hours, description, services, products...).
• Content marketing strategy with content offering information about specific locations.
• Adwords ads which offer the possibility to be geolocalized, but which remain relatively expensive.

This local referencing technique became obsolete with the launch of Google My Business. Intended for professionals, this interface opens a new way to communicate and present yourself to the search engine. Google My Business can allow you to improve your positioning on the SERP considerably.

Google judges the establishments according to 3 criteria :

• the level of relevance between the business and the user's query
• the distance between the business and the location from which the search is made
• the popularity of the business, which takes into account whether the business is physically located or not.

An excellent way to build your e-reputation

Through reviews, brands communicate publicly with their customers and build their e-reputation. This exchange space is also an additional way for Internet users to form an opinion about the company through the feedback of other users. By giving consumers a voice, Google is once again pushing brands to take their level of service up a notch. This is part of the reason why more credit is given to businesses with up-to-date information.

When Google My Business first hit the web, changes like these were already a sign that Google was becoming more and more of an answer engine, not just a search engine. Bringing the most relevant result to its users according to their tastes, habits, and location is more relevant than ever. The success, the power, and the development of Google My Business only confirm it.

You have not yet registered your business on Google My Business? 97% of Internet users perform a Google search to find nearby establishments, so it's high time you did!

4 tips for designing an SEO-optimized business listing

Contrary to what you might think, an incredibly high number of businesses have not yet completed their Google My Business listing. What a shame because their local SEO suffers severely. If you are reading this article, you are already ahead of the game. And to keep it, here are 4 tips to apply to exploit the full potential of this tool.

Integrate your services into your business listing

Previously reserved for restaurants and cafes to put their menu online, the '' Add and modify services '' feature is now open to many businesses. And it is devilishly effective since it allows you to indicate your services on your card. So do not hesitate to give a maximum of information to the Internet user so that he knows that it is with you that he must go, and nowhere else.

Add a complete description of your business

Since April 2018, the tool now offers the possibility to design enriched establishment records. This information can now appear in the local knowledge graph or directly on Google Maps. Thus, the user has additional elements to choose from among the various businesses offered: a great opportunity to stand out!

Be careful though, your description must not exceed 750 characters and no URL is allowed.

Rely on the power of attractive photos

Because a picture is worth 1,000 words, the best way to send a realistic and attractive image of your business is to add pictures to your Google My Business. Google reveals that business listings that include photos generate 42% of additional route requests via Maps. Google My Business definitely drives traffic to your site, up to 35% more clicks, compared to businesses that haven't added enough to their profile!

Logo, cover photo and additional visuals give you the opportunity to build a global image of your brand. Thanks to them, your users will get a better idea of who you are and what you offer. Do not hesitate to highlight your way of working, your team or your premises...

The images must respect certain conditions: JPG or PNG format, a weight between 10 Kb and 5 Mb, a resolution of 720 px by 720 px.

Use Google Posts to share your news

The Google Posts feature gives you the opportunity to highlight important information for your audience:

• special offers,
• sales period,
• news,
• launch of a new product,
• dates and themes of events,
• information needed to make a reservation...
• Think of Google Posts as Newsflashes: they must be precise and concise to incite action.

To write an effective Google Post, think about the purpose of your post, focus on quality photos, a catchy title (58 characters maximum, your brand name is included by default), and some details (1,500 characters maximum, don't hesitate to abbreviate days and times) and a CTA! Do not consider Google Posts as purely promotional tools, but as more informative: an overly commercial tone is not recommended.

Once you have designed several Posts, don't hesitate to study statistics for each one to identify which messages are working well, and which are not. You have access to 3 pieces of information:

• the number of views,
• the number of clicks generated,
• the percentage of modification on each post.

To easily and quickly manage your business listings, use the Google My Business application! Internet users will be delighted to find updated information when they visit your business and you will reap the benefits.

The importance of referencing Google My Business for local positioning

Local SEO represents a small part of the vast world of SEO, but its potential is no less great! Coming up on the SERP of organic results is a very good thing, but benefiting from local visibility is even better!

Local means targeted, and this strategy allows you to position yourself as close as possible to users' expectations. The figures speak for themselves: after having carried out a local search on a cell phone, one person in two goes to the store within the day. So, let's get started?

An essential SEO weapon for your local positioning

The growing importance given to local positioning goes hand in hand with the increase in searches made on mobile. It is anchored in both a problem of nomadism and immediacy that characterize more and more queries.

On the same model as an article or a page, the SEO optimizations to be done on your My Business page are identical: title, description, text, categories...

If your company is located in the heart of Paris on a generic activity, it will be difficult to position yourself among the first results by relying only on a My Business page, no matter how careful it is. However, if you are located in a village where there is little competition, you can certainly stand out with a nice SEO-optimized listing.

If your establishment has several geographical locations, it is absolutely necessary to create a listing for each location, no matter how close or far away they are. That's what local positioning is all about: getting visibility and exposure to the Internet users closest to you.

Refine your SEO strategy with additional data

Google Posts already provide you with a number of data to take into account to develop the reach of your next publications, but also to better identify the messages that attract and convert the most.

Google Insights gives you valuable information about the behavior of your prospects after viewing your My Business listing. You can access the following data:

• the number of views
• requests for directions to your business
• the number of calls from the listing
• number of photo views
• visits to your site
• how people found you (direct access or discovery)

You can also cross-reference this data with your Google Posts to measure more precisely the effectiveness of your actions over a specific period.

The idea is then to aggregate this data with those collected via other tools for even more advanced analysis. Be careful, however, to handle the results with the necessary precautions when crossing data from different sources...

An important issue for your e-reputation and your communication

Google My Business E-reputation

We can say that today, Google My Business is the most beautiful digital business card that a company can have. But also the most powerful. The majority of purchase intentions start with the search and Google My Business pushes even further the relationship between customer and brands. This trigger is very effective to motivate the customer to go to the store.

Reading positive reviews: there is nothing more motivating for an Internet user looking for THE right company to go to. The reverse is also true.

To better manage your negative reviews, the best strategy is to respond to your users and try to find a solution to their complaints. Don't ignore them! The important thing is to show that you take into account the negative opinions and that you are in search of a permanent improvement to satisfy your customers more and more.

Think of local positioning as a part of your marketing strategy that will help your company gain visibility!

What is your affinity rate with a local positioning strategy?

Still not convinced of the potential of local SEO for your business? Here are some indicators that allow you to evaluate the contribution of a local SEO strategy for your brand:

• The geographical area your company is located: The trifecta is a location in a dynamic commercial district, itself located in a city of intermediate size with competitors with little SEO work.
• The length of existence of your brand: Google favors the anteriority and tends to favor brands present on the web for more than 3 years compared to the latest arrivals.
• web marketing appetence: has your company been doing regular actions for at least 2 quarters and is active on the web
• The budget you can devote to this web marketing strategy and to the work of local positioning.

So, do you meet at least one of these criteria? If so, local positioning has real advantages for your brand so let's go!

Google My Business is a very useful solution for your visibility, your traffic, and your traffic in the store. Free, easy to use, and efficient: all reasons are good to use this tool!

With a national search, it is much more difficult to position your site among the first search results on the SERP. But with the geolocalized search, it is much easier to stand out...And to attract customers close to you! Google My Business is the most interesting marketing lever for exclusively local businesses.

As the cornerstone of your local SEO strategy, Google My Business can make a real difference.